{"id":107,"date":"2026-05-27T17:50:00","date_gmt":"2026-05-27T15:50:00","guid":{"rendered":"https:\/\/tecnologia.villanett.com\/?post_type=glossary&#038;p=107"},"modified":"2026-06-01T17:55:22","modified_gmt":"2026-06-01T15:55:22","slug":"banner","status":"publish","type":"glossary","link":"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/","title":{"rendered":"Banner"},"content":{"rendered":"<p data-start=\"0\" data-end=\"176\">Un <strong data-start=\"3\" data-end=\"13\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">banner<\/a><\/strong> es un elemento gr&aacute;fico utilizado para llamar la atenci&oacute;n y comunicar un mensaje de forma visual. Puede contener im&aacute;genes, texto, logotipos, botones o promociones.<\/p>\n<h3 data-section-id=\"7z2kle\" data-start=\"178\" data-end=\"197\">Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">banner<\/a><\/h3>\n<p data-start=\"199\" data-end=\"233\"><strong data-start=\"199\" data-end=\"233\">1. <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a> publicitario digital<\/strong><\/p>\n<ul data-start=\"234\" data-end=\"448\">\n<li data-section-id=\"1297nvr\" data-start=\"234\" data-end=\"289\">Aparece en sitios web, aplicaciones o <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>.<\/li>\n<li data-section-id=\"1hbf13t\" data-start=\"290\" data-end=\"359\">Se utiliza para promocionar productos, servicios, eventos o marcas.<\/li>\n<li data-section-id=\"95ad01\" data-start=\"360\" data-end=\"448\">Generalmente incluye una llamada a la acci&oacute;n como &laquo;Comprar ahora&raquo; o &laquo;M&aacute;s informaci&oacute;n&raquo;.<\/li>\n<\/ul>\n<p data-start=\"450\" data-end=\"480\"><strong data-start=\"450\" data-end=\"480\">2. <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a> para p&aacute;ginas web<\/strong><\/p>\n<ul data-start=\"481\" data-end=\"631\">\n<li data-section-id=\"1wt90d4\" data-start=\"481\" data-end=\"545\">Imagen o secci&oacute;n ubicada en la parte superior de un sitio web.<\/li>\n<li data-section-id=\"efy44a\" data-start=\"546\" data-end=\"631\">Sirve para destacar informaci&oacute;n importante, promociones o la identidad de la marca.<\/li>\n<\/ul>\n<p data-start=\"633\" data-end=\"654\"><strong data-start=\"633\" data-end=\"654\">3. <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a> impreso<\/strong><\/p>\n<ul data-start=\"655\" data-end=\"819\">\n<li data-section-id=\"5cdius\" data-start=\"655\" data-end=\"741\">Lona, cartel o material f&iacute;sico utilizado en eventos, exposiciones, tiendas o ferias.<\/li>\n<li data-section-id=\"1y9x9yq\" data-start=\"742\" data-end=\"819\">Puede colocarse en paredes, estructuras enrollables (roll-up) o exteriores.<\/li>\n<\/ul>\n<h3 data-section-id=\"125725z\" data-start=\"821\" data-end=\"858\">Caracter&iacute;sticas de un buen <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">banner<\/a><\/h3>\n<ul data-start=\"859\" data-end=\"993\">\n<li data-section-id=\"1oxkeyy\" data-start=\"859\" data-end=\"878\">Dise&ntilde;o llamativo.<\/li>\n<li data-section-id=\"tsfs6p\" data-start=\"879\" data-end=\"903\">Mensaje claro y breve.<\/li>\n<li data-section-id=\"1ez7ots\" data-start=\"904\" data-end=\"933\">Colores acordes a la marca.<\/li>\n<li data-section-id=\"1l9opz7\" data-start=\"934\" data-end=\"962\">Im&aacute;genes de buena calidad.<\/li>\n<li data-section-id=\"itpa6x\" data-start=\"963\" data-end=\"993\">Llamada a la acci&oacute;n visible.<\/li>\n<\/ul>\n<h3 data-section-id=\"swg25u\" data-start=\"995\" data-end=\"1006\">Ejemplo<\/h3>\n<p data-start=\"1007\" data-end=\"1054\">Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">banner<\/a> para una tienda de ropa podr&iacute;a decir:<\/p>\n<p data-start=\"1056\" data-end=\"1155\"><strong data-start=\"1056\" data-end=\"1105\">&laquo;&iexcl;Hasta 50% de descuento este fin de semana!&raquo;<\/strong><br>\n&#128205; Compra ahora<br>\n&#128085; Nuevas colecciones disponibles<\/p>\n<p data-start=\"1157\" data-end=\"1309\" data-is-last-node=\"\" data-is-only-node=\"\">En marketing digital, el <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">banner<\/a> es una de las herramientas m&aacute;s utilizadas para <strong data-start=\"1236\" data-end=\"1308\">atraer visitantes, generar clics y promocionar productos o servicios<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">banner<\/a> es un elemento gr&aacute;fico utilizado para llamar la atenci&oacute;n y comunicar un mensaje de forma visual. Puede contener im&aacute;genes, texto, logotipos, botones o promociones. Tipos de <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">banner<\/a> 1. <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a> publicitario digital Aparece en sitios web, aplicaciones o <a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/redes-sociales\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">redes sociales<\/a>. Se utiliza para promocionar productos, servicios, eventos o marcas. Generalmente incluye una llamada a &hellip; <a href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\"><a class=\"glossaryLink\" href=\"https:\/\/tecnologia.villanett.com\/index.php\/glosario\/banner\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Banner<\/a><\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-107","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/107\/revisions"}],"predecessor-version":[{"id":109,"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/glossary\/107\/revisions\/109"}],"wp:attachment":[{"href":"https:\/\/tecnologia.villanett.com\/index.php\/wp-json\/wp\/v2\/media?parent=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}